Name ^ AUA (billion$) ^ independent ^ conflict-free ^ founder ^ founding ^ Fidelity Investments | 15000.0 | yes | no | Edward C Johnson II | 1946 | Vanguard Group | 10400.0 | yes | no | John C Bogle | 1975 | Charles Schwab | 10350.0 | yes | no | Charles Schwab | 1971 | UBS | 5900.0 | no | no | | | J.P. Morgan | 4400.0 | no | no | John Pierpoint Morgan | 1871 | Edward Jones | 2200.0 | yes | no | Edward D. Jones Sr | 1922 | LPL Financial | 1800.0 | yes | yes | | | Morgan Stanley/ETRADE | 1700.0 | no | no | William A Porter (ETrade) | 1982 | Ameriprise Financial Services | 1400.0 | yes | no | John Tappan | 1894 | Osaic | 692.6 | yes | yes | | | Interactive Brokers | 664.6 | yes | yes | Thomas Peterffy | 1977 | Raymond James Financial Services | 559.1 | yes | yes | Robert A. James | 1962 | Cetera Financial Group | 545.4 | yes | yes | | | a network of broker dealers and finan Northwestern Mutual | 375.5 | yes | no | | | Commonwealth Financial Network | 344.4 | yes | yes | Joseph Dietch | 1979 | MassMutual’s MML Investors Services | 268.4 | yes | no | | | Equitable Advisors | 248.0 | yes | no | | | Robinhood | 221.0 | yes | yes | Vladimir Tenev, Baiju Bhatt | 2013 | commission-free tra Cambridge Investment Research | 187.2 | yes | yes | | | Kestra Financial | 130.7 | yes | yes | | | Principal Securities | 80.2 | no | no | | | Guardian Life Insurance’s Park Avenue Securities | 58.5 | yes | no | | | Betterment | 56.0 | yes | yes | | | Lincoln Investment Planning | 51.6 | yes | yes | | | First Command Financial Services | 35.2 | yes | yes | | | Wealthfront | 22.0 | yes | yes | | | Ally Invest | 17.1 | no | yes | | | eToro | 14.8 | yes | yes | | | Webull | 12.6 | yes | yes | | | M1 Finance | 11.0 | yes | yes | | |